Besides, there are customers, who can even spend a fortune on for example clothes that are promoted on diverse events only thanks to the fact that they are worn by celebrities etc. Despite the fact that fashion industry is mostly hard to define in one sentence, we can discover some influential facts connected with it. Firstly, we need to not forget that every fashion doesn’t last too long. It is implied by the fact that the clothing sector is connected with pretty intense rivalry, which implies that there is a big demand for innovations. Hence, there are almost no commodities that have always been fashionable.
Nevertheless it is in the eye of the beholder. Another important fact related to similar issue is that regards fashion industry a very crucial role is played by various mass medias. It is indicated by the fact that different clothes etc. are advertised with their use. The greater influence an enterprise can have in terms of advertising, the more is it likely to make their commodity wanted by improving number of diverse people. To sum up, as we can see from the points analyzed above, there are plenty different aspects connected with the above analyzed topic. The more we are aware of them, the more we are likely for instance to create a strong brand that would play a popular role on this market.