What is the mystery of sneakers’ success?

For the last few years, sneakers were highly famous. Men and females all over the word were wearing sport shoes not only in the gym, but as a accessory for an their everyday outfit. Girls wear nike sneakers both with casual dresses and elegant stylizations. Moreover, we can be more than sure that during the next months sneakers still are going to be extremely trendy. I personally am sure, that sneakers will remain trendy for a minimum two or three.


Autor: Masaru Kamikura
Źródło: http://www.flickr.com

Why these kind of shoes are so highly popular? What is the secret of such a success?
Answer seems to be quite simple – sneakers (go to my blog) became that fashionable, that everyone wanted to own at least one pair of those shoes. Nevertheless we shouldn’t pretend that this fashion emerged only out of the need of comfort. It was mostly an effect of cooperation between firms that produce sneakers and fashion designers.

As fashion designers were those people that is going to be fashionable, they made us believe that sneakers could look good with any kind of outfit. And they were clearly right! We might see sneakers even in the fashion collection of such extraordinary brand as Chanel. Karl Lagerfeld has brought to the collection by combining sport shoes together with feminine dresses. Certainly, it is not the only case of sneakers available on global catwalks. However this one seems to be finest example – if even Chanel included sneakers in its collections, the rest of designers have no other option but to follow.

Nevertheless, this is not the only method how sport producers promote their sneakers. Many of them choose famous singers and sportsmen, to wear as well as promote their brand.However, there is an exception. You probably already heard new balance sneakers (useful site). They are very popular due to its interesting designs and brilliant colours’ combination. Autor:


Autor: fuseboxradio
Źródło: http://www.flickr.com

That brand managed to be very successful without paying anybody to promote their shoes. Those money, instead of being spent on such advertising, are being used for further research and development. As a result of that, new balance sneakers have greatly high quality and provide big comfort for feet. Possibly this is the main reason that explains why the brand has plenty of loyal customers and fans, even though this company doesn’t take advantage of extensive advertising.

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