Packaging must meet a number of purposes, such as: conserve the goods, prevent stealing, be economical, and uphold a balance between its performance and its price, both from the standpoint of the material employed and the time occupied to create the packing.
From an environmental perspective, it is of great importancy that materials are effortlessly recycled and employed as little as possible.
There are numerous goods on the market that may be mistaken between each other because of similar forms, colors or logos. Medicine packages should vary noticeably from sanitation and cooking products. For example, American tablet packaging confuses a drug with a food, and that is not the best idea… for the purchaser. Packaging for human medications is one of the main fields of design and research. And it is proper to keep in mind that, in this regard, there are evident differences between Europe and the United States. Although health in the US is a topic of individuals and insurance economic questions, in the majority of states in the EU it is governmental. This diversity affects the manner in which medications are perceived by the public. Therefore, American pharmacies offer a wide range of medicines with a graphic design that in Europe is usual of more or less nutritional supplements.
On the other hand, in the EU, where the promoting of drugs is much more strict, the tablet packaging has a more sober look, with nothing fancy and no suggestions. The reason for this different approach in marketing communications is clear: the package’s destination in the EU are doctors, while in the most of the US, the target of the package is the sufferer.