Sneakers – the most interesting footgear these days

One of the latest fads among fashionists are sneakers – shoes which were initially made for sports exercises but later evolved into streetwear must-haves. Sneakers are usually quite distinctive and have genuine design.

Many companies offer a full variety of great footwear choice. Buyers have an opportunity to choose from dozens of sneakers models out there. Nevertheless, some brands have been participating in footgear manufacturing since the start. One these company is Nike, and yet another one is New Balance. The first one is well known as one of the most popular sports gear brand that supports both amateurs as well as professionals in daily sports exercises. Also, Nike is esteemed by streetwear addicts – beginning with nylon jackets, t-shirts, caps, and footgear. The history started in 1972 when Nike introduced the “Moon Shoe”, the opening line of Nike footwear. It was made with particular philosophy: the shoe needs to be light, cozy and also hard-wearing. Nike sneakers are mainly identified by the most famous Air Max model with innovative midsole air pad technology. Collaboration with Michael Jordan brought Nike shoes popularity and took it to the different level. Spectacular Air Max 1 running shoe made with little, clear, air window inside the sole was also a game changer and earned huge amount of money for this company. Autor .

Sport shoes

Autor: Bharat Rawail
Źródło: http://www.flickr.com

It’s a known fact that competition between brands is somehow wild. Companies pour money down the drain on marketing and advertisement deals with sports champions and other big-names. Nike sport sneakers shoes have similar target as Sneakers new balance – mostly young, creative people that care about fashion and ease. As a result of companies war, a buyer has an opportunity to cherry-pick from a huge amount of footgear from different companies. New Balance sneakers seems to be one of the most desired kicks nowadays. This company has been producing shoes from the beginning of XXth century. The interesting thing is that the company’s name was made by its founder when he watched chickens balance assisted by three-toed foot. Another curious fact about this company is that New Balance made Apple’s company founder favorite shoes. With regards to pricing NB introduced another curious idea – pricing model founded on dividing the shoe number by 10. As a result we could estimate an almost exact retail price – i.e., NB610=61.0$.