Why is beauty considered to play an increasingly meaningful role when it comes becoming successful in our life?

Despite the fact that contemporarily there is an increasing pressure of diverse environments to convince people that the sphere of gender is only a sociological issue, we should not forget that throughout the time some facts have not changed for people representing both of these genders. For instance in terms of women, they tend to be keen on men, who are strong, brave and courageous, whereas the men rather fall in love with those of the women, who look breathtaking.